App is a Dutch horror film (directed by Bobby Boermans) that encourages viewers to download a free app. The app delivers second screen content during the movie that apparently augments the actual film experience. This is one of the first concepts I have seen that uses second screen as a cinematic narrative tool. Interesting.
App will hit the Dutch cinemas in early April.
Via Laughinng Squid
© Gerald Hensel for davaidavai.com, 2013. |
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Post tags: App, Augmented Reality, Bobby Boermans, Cool, Creativity, download, Experimental, Film, films, free, horror, Ideas, Mobile, Netherlands
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